Dealing with Apple's financial report

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Apple released another financial report tonight. It concerns the results of the third quarter of the 2020 financial year. The reporting period for the Cupertines ended on June 27.

The company's revenue increased from $ 53.8 billion to $ 59.69 billion, that is, by 11%. Operating income increased from $ 11.54 to $ 13.1 billion, and net profit – from $ 10.04 to $ 11.25 billion. That is, all the main financial indicators have grown and quite well. If you look at the data by region, then it is worth noting a significant increase in revenue in Europe (from 11.93 to 14.17 billion dollars).

As for the devices, everything is very curious here. As we know, Apple has long ceased to indicate sales of iPhones (and other devices) in quantitative terms in its reports, so we can only operate in monetary terms.

So, iPhone sales grew from $ 25.97 to $ 26.42 billion, or just 2%. But sales of Mac computers grew from 5.82 to 7.08 billion dollars, and of tablets – from 5.02 to 6.58 billion.

Revenue from sales of wearable and home electronics and accessories grew from 5.53 to 6.45 billion dollars. The core of this segment at Apple is smartwatches and headphones. Well, services, of course, also added significantly: from 11.46 to 13.16 billion dollars, that is, this area alone brings more than sales of tablets, headphones, watches and accessories combined. And the growth rates of this direction are as follows, the hour is not too far off when services will bring Apple more revenue than smartphones.

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