Another truth about Apple | tedxedmonton.com

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The article you are reading talks about Apple's products, but it is more likely for those who have never come across these same products. The fact is that if you learn about them only from reviews on the Internet, you get the impression that the main drawback of Apple products is their price. Well, if you can afford something with an apple on the case, then this should be done without fail, because these gadgets are the best and are superior to competitors in everything. They are credited with an intuitive interface that even grandmother can figure out, and incredible optimization that allows the old compact MacBook to outperform the latest hulks with top-end iron, and, of course, the best service in the world that always thinks about the client first . But the fact is that all of the above is not entirely true. Well, now, first things first.

In our world, two things get along and for some strange reason do not interfere with each other: rumors that Apple's interfaces are as clear as possible and you can understand them just by thinking logically, and a huge number of articles and videos like “15/20/50 things you didn't know about your MacBook / iPhone / iPad. ” Strange, but few people notice a contradiction here. Often, such materials talk about very basic things, such as how to use multitasking or the 3d-touch function. This is due precisely to the fact that people often do not understand what this bar at the bottom of the screen does and why the iPhone reacts differently to touches in the same places. Gestures, 3d-touch, shaking the phone, swipe and hold – this is something that is not so easy to deal with. Even simple sweeping, for example, letters in the mail application on the iPhone, will do different things depending on whether we swipe to the right or to the left. It is proposed to learn this difference, and separately for each application. This is done to save screen space. Instead of a button that will always take up space on the screen, there are different gestures that you need to learn and save space.

And if you buy iPhone SE, then you will meet another example of this approach: on the front side of the device there is one single button – under the screen – which does … EVERYTHING! If you click on it once, it will be the “backward” action, if you hold it down, Siri will turn on, if you press it twice, multitasking will open, and if you double-tap it, the screen will go down (although this, it seems, works only on the plus models), but if you press twice with the screen off, the contactless payment function is turned on. And all this with one button. How to deal with all this? – You need to watch the video “15 iOS life hacks” and just learn all this. If you compare this with the three on-screen buttons in Android, for one look of which you can guess what they are doing, it will be clear that Android is still more intuitive.

Dude figured out how to become the president of the United States, but didn't figure out how to use multitasking in the iPhone

What about the Mac OS? – The same problems. Once I remembered that I saw a Night Light feature in some presentation, which makes the screen image warmer to protect my sleep, and I even remembered that it turned on somewhere in the side panel. Opening the panel, I saw that it was empty, pressing all the buttons, I still could not find it. I had to go to Google, and it turned out that the switch is still in the panel, you just need to scroll this panel up. Scroll up! This is an action that I have never seen before, and as it turned out, even in the Mac OS, such a pattern is not used anywhere else (since then I scrolled up everywhere I could in search of hidden switches, but I haven’t seen anywhere nothing like this). Everywhere except this place, I use scrolling only in cases where the content does not fit on the screen, and I naturally scroll down, because everywhere the content is arranged top to bottom, but here, I even have to scroll up the empty panel up just like that, because the developers were sorry for the place on the screen. Again, the user must learn something to save space. It's like learning hotkeys, but it saves not time, but screen space.

And a similar approach is used by developers quite often. Understanding everything yourself is simply unrealistic. Here we can say that if you figure it out and strive for everything, it will be convenient and simple to work, but here we are talking about understandability and this is clearly not enough for Apple interfaces.

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The legend says that since in the case of Apple and hardware and software one company is involved, the product is optimized as much as possible, and all juices are literally squeezed out of each piece of iron to get maximum performance. Indeed, Apple itself deals with hardware and software, but only in the case of Macs, there is no sense in this. It just so happened.

When you turn on Mac, we calmly observe artifacts of image rendering. And if you enable disk encryption, the keyboard backlight will stop working when you first enter the password, and do not care that this hardware was created specifically for this OS – the software for it is crooked. The touchbar periodically falls off, as if the drivers for it were written by someone on the side, and if you put on a MacBook, for example, Windows 10, then in games we get a higher FPS, despite the fact that Windows and MacBook were created by completely different companies.

Apple optimized MacBook hardware … for Windows

Indeed, there are certain tasks in which the Mac OS surpasses Windows on the same hardware, it would be strange if Windows were better at everything. For example, in a certain video editing program, if you select a specific video codec, the rendering of the finished clip will happen faster. And we see this very example in every note about the magic optimization of the Mac OS. But you just need to understand that the point here is not that the hardware and software are created in the same building, but simply that the Mac OS itself is good in this matter. This is easy to verify by installing Hackintosh. All the advantages of the Mac OS are preserved even though the developers did not plan for the OS to run on this hardware.

As a result, there is no magic of optimization. In some ways, the Mac OS is better, in some – worse, that's all. There are no less incompatibilities of hardware and software in MacBooks than some laptops of other manufacturers, where some people write software, others make hardware, and they are assembled into one package – the third.

Legend has it that everything is done in the same style in apple OSs, but not for competitors. The most common example is the different types of context menus in Windows and the icons that sometimes have been preserved there since time immemorial. And really, there is one. Windows has changed a lot over the past few years and is in such an eternal transition. Something remained of Windows 8, something of the Seven, and something else with XP.

And what about MakOS? – Yes, all the same! But for some reason no one talks about this. Here is a screenshot with several applications. Find two apps in the same style. The task is difficult.

Well, or here is a screenshot of a single application – system settings:

What do we see here? Here I see the history of fine art from cave painting to the present day. Every time I lose count when I try to calculate how many styles of icons are presented on this one screen. What year do you think this printer was drawn? The Sidecar and Monitors icons are in the neighborhood and both have a monitor drawn, but in a completely different style! Skeuomorphism with perspective, simplified drawings without perspective, schematic images and one-color pictograms, icons in a circle, in a square, in a rectangle or without a frame – all this on one screen. Is it difficult to redraw icons for a single application? – No, it is not difficult. And Apple did it in Mac OS Big Sur (they left the printer, however), but they were redrawn in different styles too! That is, the task of consistency among artists is not even worth it. Same as application icons. It's the same Big Sur – now all the icons have something in common – they are all framed in a square, but the similarities end there. Just look at these icons:

We see four notebooks, but why in such different styles? Again, the consistency task is simply not worth it.

A beautiful story: if something turns out to be defective in your iPhone, then they will not repair it, but will replace it with a completely new one! And it's true, but no one talks about the reverse side of the coin of this approach. Apple completely changes devices for one simple reason: they don’t know how to fix them. From year to year, Apple devices get very few points in the iFixit maintainability rating. What does it mean? Firstly, if you have a warranty case, Apple will not bother with the repair of the device, but simply give you a new one (instead of the old one). And secondly, if you break your device yourself (break the screen, for example), then Apple will not bother with repairing the device and will offer you to buy a new one by trade-in (rent an old device, pay 70% of the cost of a new one, get a new one). That is, fixing a broken screen in iPad on 128 gigabytes comes out much more expensive than in iPad on 32 gigabytes. These are miracles. And with such a “repair”, in addition to a powerful loss of money, you will also lose the engraving that kind Apple, it seems, gave you for free. This works for Russia, in other countries, perhaps the situation is better.

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What about software support? Also so-so. Here is a screenshot of the correspondence with the official Apple support twitter:

The picture is beautiful – first, to fix the bug, it is proposed to reset some SMC, make a backup and update, and then it suddenly turns out that this is not a bug, but a feature. Classic. But in the end, they still told me how to fix the bug – this service: https://www.apple.com/feedback/ There you just need to send a report and … nothing. There will not even be a beating to mail like "your letter has arrived, thank you". The review goes simply into the void. There is no feeling that at least someone needs my review, the desire to write more reviews somehow disappears.

Another legend says that devices from Apple will not fail and will not fail. This is a direct lie. Someone says that for many years I have not seen a single failure, but this is only possible if the device is not turned on at all. At home I have a MacBook, which I work for, my wife’s iPhone and iPad (she draws), and also AirPods headphones. So, glitches of varying degrees I have seen enough. Sometimes the MacBook does not turn on its screen if you connect an external monitor, sometimes it just freezes when you try to wake up (when you open the lid), the headphones connect to the tablet every time (in the settings it says “connected”, but the sound still comes from the speakers), but how Once, the wife’s iPhone after the update by air just stopped turning on. Okirpichitsya by himself, without connecting to a computer, without any manipulation – full automation. All data was lost (the benefit of everything important was backup). By the way, it did not work to restore it from the MacBook. The new pairing system without Aityuns in a circle downloaded the update and dropped everything when the phone turned off, and it turned off constantly, because it is a brick. In general, they connected to Windows, rolled the firmware through Aityuns and the norms.

Everyone saw this window, but not everyone admits it.

And after all, with whom I spoke, glitches happen, but they always think that the problem is not in Apple, but in themselves. Permanent mantra: "On the Internet, no one complains about this, most likely, this is a jamb of purely my copy." And this is some kind of vicious circle, because these people also do not write about jambs on the Internet. It's time to admit: Macs and iPhones are buggy and hang no less than Windows and Android. It’s time to start recognizing this and not to be shy about talking about it.

So Apple devices are some kind of shit? – In no case! Mac OS and iOS are excellent operating systems with their advantages, iPhones, iPads and Macs are excellent pieces of hardware, some of the best in their classes! The purpose of this article is to remove the halo from these devices and show that they are the most ordinary. Good, but ordinary. The same eggs, only in profile. Just when you see odes to these devices somewhere, feel free to divide all the praises into three – don't be mistaken, and keep in mind that many simply hide the jambs of these products from their audience (perhaps because they bought these devices for a lot of money and now convince themselves that they have no shortcomings). But even if you divide all odes into three, the devices will still remain good. Anyway, Apple is a company that gives rise to great ideas (contactless payments, TWS headphones, a touchpad with tactile feedback, etc.), all the same, their products are the best in certain cases (I won’t put my wife on Android), anyway, their products They look beautiful and are extremely tactile. Just do not expect miracles from these products. This is not a “different level”, it is not a “different experience”, it is not a “best interface”. No, everything is exactly the same as in Windows, as in Android, but a little different. Somewhere better, somewhere worse.

I had seen enough of these reviews at one time and whenever I interacted with Apple products, I was very disappointed. I cried out: “And where is your vaunted other level !?”. Do not make my mistakes – do not make yourself an idol. Soberly understand that these products are made by the same people as all other products. Love all gadgets and soberly evaluate information.

And in conclusion, about the art of naming. My dialogue with EVERY Apple service center:

– Hello, are you repairing iPad screens?

– And what is your iPad – Air or Pro?

– I have the iPad, which is the iPad.

– Maybe iPad Mini?

– I have an iPad!

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