Samsung introduced the new designer TVs The Frame and The Serif

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Televisions in recent years have evolved quite seriously: they have become thinner, picture quality has increased markedly, devices have turned into a central hub for smart home devices. But they still remained a large black rectangle in your living room, which could not always be successfully fit into the interior. Samsung decided to rethink the appearance of such a familiar device for everyone as a TV, and created two design lines The Frame and The Serif, which go beyond the traditional idea of ​​TV.

Samsung designers have changed the positioning of televisions – now it is an accessory that complements any interior. He is able to decorate the house, make it more comfortable. The The Frame and The Serif rulers have their own unique features that help to integrate them into your interior decoration as well as possible. For The Frame TVs, for example, you can choose the color of the frames that are attached to the body with magnets. There are six color options to choose from: black, white, walnut, light beige, beige and burgundy. Over time, you can easily replace the frames to refresh the look of the TV.

The Serif devices, in turn, are distinguished by their unusual body shape. The design of the devices was developed by well-known designers – brothers Ronan and Ervan Burullek, who specialize in creating furniture. Therefore, it is not surprising that the appearance of TVs is created as part of a furniture set. And in this there is not only aesthetic value, but also practical – devices can be used not only for their intended purpose, but also as a stand, for example. Four legs come with TVs, they are screwed to the bottom of the case and add extravagance to them.

What attracts even more in new televisions is the synergy of design and technological solutions. Take the same line of The Serif – it is unlikely that you will put flower pots on the top of the TV, which is made in the form of a shelf, but you can put a smartphone there. Moreover, having done this, your devices will connect to each other using the NFC module. And this, in turn, will allow you to play music from your smartphone to TV without the hassle.

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The Frame TVs will not at all give themselves off to the last, turned off, pretending to be a picture, until you yourself want to change the screensaver or turn on your favorite movie. In the “Picture” mode, the device is practically indistinguishable from the usual canvas – the sensors adjust the brightness and saturation of the image so naturally. You can choose a screensaver in the Art Store application, which contains works of art from the largest galleries and museums in the world, such as Prado, Albertina, Louvre, Uffizi and others. At the same time, users should not worry about the burnout of the picture – modern QLED technology eliminates this problem.

The Serif TVs have their own proprietary mode. It is called Serif Ambient. When the TV itself is turned off, its screen remains active, and photos, time, pictures can be displayed on it. All this creates a cozy atmosphere and saves your room from a black rectangle.

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Another important detail that I want to draw attention to is the thoughtful cable management in The Frame. Instead of many wires, which usually stick out from the back of the TVs, only one thin and transparent wire comes from the device. It is almost invisible and absolutely not striking, so you can easily disguise it. This wire goes to a special module, which contains all the necessary connectors. By the way, this solution allows you to hang The Frame TVs close to the wall. A bracket is included with them, making it easy to implement. And then for sure your guests will not immediately determine whether this TV is hanging, or the canvas of a famous artist.

I’ll also say a few words about the technical characteristics of devices that are not exactly inferior to their design refinements. Samsung engineers took their best practices and applied them to The Frame and The Serif TVs. QLED matrices have 4K resolution and display 100% color gamut and HDR10 +. At the same time, they always convey the most accurate and saturated colors, regardless of the brightness level of the backlight. The proprietary Quantum 4K processor is able to improve the quality of the original content and optimize the sound based on the scene on the screen. And the motion sensor automatically detects when none of the users are in the room, and turns off the display to save energy.

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I note that in recent years, Samsung has seriously improved its shell, which has become much faster and more functional. You can watch video from streaming services, install additional applications, manage smart devices using the SmartThings service. You can also stream the contents of your mobile gadgets to the screen. Moreover, if earlier this was more about Android devices, now The Frame and The Serif TVs support AirPlay 2 technology, which allows you to interact with smartphones, tablets and laptops from Apple.

You can control TVs using the Bluetooth remote control One Remote, which is included. Interestingly, the remote control is universal and can control not only The Frame and The Serif TVs, but also the devices connected to them. For example, game consoles or set-top boxes. Also, the remote control is equipped with a microphone for voice control.

Summing up, Samsung should be praised – its new The Frame and The Serif lines go beyond the concept of TV design. Now devices can harmoniously complement the interior, while offering top-quality picture quality. These televisions give emotions and help your home sparkle with new colors.

New items are already on sale in Ukraine. The cost of The Frame line starts at 32999 UAH, the Serif line starts at 29999 UAH.

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